Loyalty Module

Product Description:

The Loyalty Plugin by Sylius adds a points-based loyalty program to Sylius stores, helping merchants reward repeat customers and strengthen long-term relationships with their audience.

With this module, customers can collect loyalty points through purchases and use them later for discounts, coupons, or other benefits. The system allows businesses to define reward rules and create incentive mechanisms that encourage customers to return and continue purchasing.

The plugin supports different ways of managing and spending points, making it easier to integrate loyalty programs with marketing campaigns and retention strategies. By turning purchases into rewards, merchants can increase customer engagement and build stronger brand loyalty over time.

The Loyalty Plugin is part of the Sylius Plus modular offering, designed for organizations that want to extend their commerce platform with customer retention features.

Perfect for:

• merchants with large or growing customer bases
• B2C businesses in retail, fashion, or consumer goods
• stores running content-driven commerce
• companies focused on customer retention and engagement
• businesses building long-term loyalty programs

Key Features:

• Points for Orders Customers earn loyalty points based on their purchase
• Admin Reward Rules Administrators can configure how points are earned and redeemed.
• Loyalty Coupons Convert points into coupons or promotional discounts.
• Loyalty Purchases Customers can use accumulated points during checkout.
• Bonus Points Tracking Track additional reward points from campaigns or special promotions.

Additional Technical Information

The plugin extends the Sylius customer and order systems with loyalty points management and reward mechanisms.

Points are connected to customer accounts and can be managed from the Sylius Admin Panel, where administrators configure reward rules and monitor loyalty activity.

Developers can customize the module using standard Symfony and Sylius extension mechanisms, including:

• extending entities with Doctrine ORM
• implementing custom reward logic through Symfony services and events
• adjusting storefront behavior with Twig templates

The Loyalty Plugin integrates with other Sylius Plus modules and can be used as part of broader marketing and retention strategies.